Rakuten DX

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Rakuten DX

Formerly	Rakuten Aquafadas
Company type	Subsidiary
Industry	Computer software Digital Publishing
Founded	2006
Founder	Claudia Zimmer Matthieu Kopp
Headquarters	Montpellier , France
Area served	Worldwide
Key people	Yasufumi Hirai (Chairman) Olivier Alluis (CEO) Florian Lemoine (CTO)
Owner	Rakuten
Number of employees	55

Rakuten DX^[1] is a software company specialising in no-code development platforms to build mobile apps for smartphones, tablets and web designed for enterprises and digital publishers. Headquartered in Montpellier, France, Rakuten DX is a major subsidiary of Rakuten.

Rakuten DX provides mobile application tools & digital experience services for enterprises designed to support businesses in their digital transformation.

Claudia Zimmer (CEO), previously an architect, and Matthieu Kopp (CTO) with a degree of engineering (École Centrale Paris) and PhD in astrophysics. With 11 years of software development experience, they previously spent 5 years running the Application Networks startup in London and founded Aquafadas in 2006.

Rakuten DX headquarters are in Montpellier, France, and also has offices in Paris.

• 2004: Creation of the first software, iDive
• 2006: Aquafadas founded as a company by Claudia Zimmer and Matthieu Kopp. PulpMotion, the second software, launches.
• 2007: BannerZest – software designed to create Flash banners – enters the market. The same year Ave!Comics, book store for digital comic books owned by Aquafadas, starts to gain attention in the comic books world.
• 2008: VideoPier launch
• December 2008, the latest Lucky Luke comic book on iPhone goes on sale thanks to the Ave!Comics3 tools
• 2009: SnapFlow launch
• May 2009, creation of Ave!Comics3 Production
• 2010: BannerZest for Windows goes live. BannerZest Fun Pics Facebook app launches. Plug-in PulpFx created in partnership with Noise Industries goes live. Digital publications for Fnac and Orange enter the market. Launch of mobile apps for: RMC Sport, La Tribune and Reader's Digest.
• 2011: Partnership with Quark to make Aquafadas technology compatible with Quark 9 et Quark QPS. Adobe InDesign 4 Plugin designed for digital publishing goes live. New clients using Aquafadas tools for their digital publications: La Réunion des Musées Nationaux – Grand Palais, Reader's Digest, La Tribune, Bayard, and Carlsen.
• 2012: The Canadian e-reading company Kobo Inc. acquires Aquafadas.
• 2017: Aquafadas becomes a major subsidiary of the Rakuten Group, appointing Yasufumi Hirai as Chairman and Koichiro Takahara as CEO.^[2]
• July 2017: Aquafadas becomes Rakuten Aquafadas as a part of corporate rebranding and integration within the Rakuten Group
• November 23, 2020: Rakuten Aquafadas becomes Rakuten DX.^[1]

Rakuten DX has an international presence with 25 partner companies across the world:

• Latin America: Panama; Mexico; Brazil; San Salvador; Argentina; Costa Rica.
• North America: Canada; USA.
• EMEA : Emirates; Kuwait; Turkey; France; Spain; Italy.
• Asia : Japan (3 partners), China (3 partners), Thailand.

With the acquisition by the Canadian e-reading company in 2012, Aquafadas became part of the Rakuten group.